Logo

Materia’s logo was designed by Art Director Lars Hansson.

A unique logo that makes us think it could be handwritten. Lars Hansson drew Materia using a Japanese ink brush. The colour chosen was a cobalt blue that stayed with the company for its initial years. Blue is the colour that we Scandinavians feel is the most beautiful. It stands for intuition, calmness and stability. Over the years, the logo has accrued various colours adapted to other colour schemes used at exhibitions and on printed material.