2014 marks the start of a new communications concept. At Materia, we view our work in a larger perspective, where meetings between people is the driving force for innovative furniture design. We have taken this onboard and highlight it in the “Design meets…” concept which for instance can be seen as printed advertisements in trade magazines and newspapers.
“The interior design sector has already reacted very positively to the new concept. Basing the communicative approach on the everyday lives of people and how our furniture design encounters users provides a genuine and authentic picture of our products,” says Tobias Söder, sales and marketing manager at Materia.
The new concept is also integrated into Materia’s new website, where it has become easier to find inspiration and information.